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Artificial leather industry is under a Denver to Internet marketing
Aug 16,2019
According to the survey, erika company in China in 2009 2483.5 billion yuan buys transaction scale, year-on-year growth in 2013, is expected to 93.7% likely exceed 1 trillion yuan; Getting users has exceeded 100 million, year-on-year growth in 2010 is expected to 37.5%, the proportion of all Internet users in the likely exceed 30%.
The above a set of data, let we discover not hard, the network marketing are triggering a profound revolution of consumption, in the revolution, the impact is avoided, however, for the leather industry with consumers so closely tentacles traditional manufacturing industry, but also welcomed a new opportunity completed luxuriant metamorphosis. "China shoe bag industry after years of development, walk into a bottleneck, future economic growth point in where? And the traditional industries of supporting the development of the tertiary industry in how? We thought and exploration, network marketing potential does not allow small gaze, therefore, we not only welcome, and encourage more network platform, and the traditional industrial cooperation, for this industry inject new vitality." Chinese leather association director ZhangShuHua expressed.
According to understand, the ministry of commerce on June 24th promulgated on promoting the healthy development of Internet shopping guidance ", July, the state administration for industry and commerce by the network trade and related interim measures for the administration of the service behavior will be officially implemented, the standardization of the virtual market will make more industry enterprise fight, itching, to explore this piece of new blue ocean.
Network marketing - leather industry in the next piece of Denver
The network marketing are valued and was called leather industry, mainly is new the nuggets by compositionally resolving Internet rapid development will bring changes in the patterns of consumption. If the Internet shopping and shopping a comparison between words, many people love go shopping, go shopping to bring fun, but according to a survey, now has more than 20% of the people feel in online shopping is fun. According to a group of research data shows, online consumption already account for all the netizens garment of 23.8% clothing consume.
Dragons last year a group of sales data further confirmed the nuggets to appeal, 2009, taobao's trading more than 2000 million yuan, 2010 quarter trillion yuan, turnover has breakthrough and dress has three or four years have been attached to the first in line, 2009 amounted to 183 billion yuan. According to the sales of clothing dragons we can see, for each apparels other brand concentration, or held several sneakers, then is the highest sports. Foreign data also exciting, ZAPPOS (America's biggest online shoe store) shoes online sales amount in 2008 through eight billion dollars. Not long ago, the state council premier wen jiabao during an inspection tour in zhejiang had said: "electronic business affairs is circulation forms of leap, it not only change the traditional way, but also to the circulation of the development of promoted circulation copy having infinite potential." In the past year, the number of China's Internet users has 300 million, which has 100 million users involved in e-commerce market. Still, experts say, the e-commerce potential Chinese netizens is still not fully released. In Europe and America and South Korea and other Internet penetration rate in the country, high Internet shopping proportion has more than 2 network / 3, therefore, China's e-commerce and the huge development potential.
Luxuriant metamorphosis - can't escape the temptation
Relying on in network marketing powerful advantage and realize that the traditional manufacturing leather enterprise aim is metamorphosis, the "big cake", after all, the deep reason, compared with the traditional marketing mode of Internet marketing in the input-output ratio have advantages to break through the traditional marketing, many of the bottleneck.
Relying on the network marketing, the enterprise may use of limited resources, using low cost effective control, spanning the limited by time and space, obtain maximize benefits. Midpoint line network think land costs rose with rent they caused shops, which greatly increased the up the cost of leather enterprise; For homebred brand in the discrimination deterred brand enterprise, forced a bazaar blocked enterprise must get another way.
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