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Great luxury leather brand market in China qiao however rise
Aug 16,2019
Chinese luxury consumption market situation analysis
According to the world luxury association, by December 2009, total, Chinese luxury consumption 94 billion dollars, global share 27.5%, become after Japan as the world's second-largest luxury consumer. Decline in global luxury consumption under the background of the strong, wealthy Chinese purchasing power conspicuous. Luxuries from the rise of wealthy nokias. Hu run against China institute of a rich report, never have interviewed plute spent on 100 million yuan each year 25% below, 57% of Volvo cost every year 100 million to 300 million yuan between, 300 yuan rich 18%. Volvo's largest consumption is interviewed luxury that led directly to the domestic luxury consumption market surge.
The world luxury association OuYangKun think China office in global CEO luxury background of weak market for luxury consumption, Chinese consumers, and the passion flesh luxury consumer in China present unceasing renewal trend. The expected future five years, China's luxury market will reach $146 billion global luxury consumption, occupy the peak. So full of temptation consumer market, leather category luxury became more favour the Chinese market.
Luxury fail foreign markets flooding into Chinese market
According to the statistics, the world recognized top luxury brands in China, more than 80% of the retail market consulting company HusbandRetailConsulting figures, as the end of 2009, nearly 300 top shops opened in Beijing. But during the world expo 2010 Shanghai, there is at least N a top luxury brand will open flagship store at huaihai road.
Luxury brands often use is the most direct way to enter the Chinese market. Example: 2009, LV leather bag products 29 stores qiao but landed in China market.
Always with inside collect, composed of old luxury brand image appears in the 1997 MaShi love spring to have a bold move: it coming for the Chinese market to create a new luxury brands. Besides the choice direct foray into China market, also has international luxury brand chose authorized China leather enterprise way "rob food cake".
China, obviously is the world's top luxury brands beloved magical east, according to the McKinsey when the financial crisis, a report by the more than half of Chinese consumers, and not because of economic recession and reduce the purchase on luxury goods. Financial crisis makes euramerican day luxury brands, Chinese demand universal atrophy the luxury market is still better off. At present, Chinese luxury consumption already accounts for 25% of global market, surpassed the United States to become the world's second largest luxury consumer. In 2004, China's luxury consumption is only 20 billion total; But to 2009 November, this number into 96 billion dollars. While PWC is more optimistic, they predict that by 2015, China will become the biggest buyers of global luxury.
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